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Digital didn’t change anything, but everything digital changed.
The first ten years of digital was (to a large extent) the same siloed ideas that we’d already been exploiting for decades on other content and messaging transportation infrastructures (media). It was...
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Viewers and users are the same people, the question is how to reconnect them...
If you want to know what the future might look like, start tuning your antennas to the ideas of Kevin Slavin of Area/Code. In this talk he explores some ideas on “the new livingroom”, where TV and...
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REAL value AS it is happening
How can we to effectively help companies and organizations enter a new digital mindset when the ways of measuring effect still relies on tools “invented” in the sixties. (Or so?) Where effect is...
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New Strategies Require New Measurements
As long as the standards for measuring value belongs the old Attention Web mindset, the ability to prove new value and need for new strategies will become increasingly difficult. Fortunately the...
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Post Digital Marketing 2009
This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous, Mobility and more....
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Imagine something remarkable
A company’s ability to engage and connect with people has to do with its imagination and not the product or product category. A couple of days back a quite popular and knowledgeable blog wrote, as a...
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Post Digital Design
How come design for technology is so inherently anti-human that we had to invent a whole new industry around it just to band aid the wounds created by having the wrong focus in the first place?...
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Expanded version of Seven actionable marketing trends
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the slideshow. Elaborating on each trend and including...
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Thinking outside / igniting the real world component
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC, online, and even the TV event itself. In...
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The physical augmentation of digital services
We might be cautious of forcing new behavior on our participants, because of a reasonable fear that it will be difficult for people to adapt. So we try to find and design solutions inside people’s...
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future media
A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an accumulation of a range of relevant...
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Design and identity part 1: Organic
This post is the first of three arguments presenting a perspective on what will be important and interesting in regards to identity and design the coming two to three years: Which is how identity and...
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